Who buys your product or service?
Mail to them with a targeted Mailing list!

Your best audience happens to be the people or businesses that have already purchased from you. Now they know that you've got a good product or service and perhaps they need 'more' of whatever you've got.

If it's lead generation you seek, you need to properly identify your audience.

Is it consumers (people, individuals - just folks)?

Or do you sell to other businesses?

Consumers

• What kind of consumer do you sell to? Let's narrow this down and get your targeted mailing list.
  (For example, Women aged 25-45 who make an annual salary of $40,000 or more and own their own home.)

• Do they live in a certain area?

  A good way to figure this out, if you're not sure, is to go through your invoices, find your best customers and then survey them to find out all about them?

• How old are they?

• Where do they live?

• What is their annual income?

• Do they own their own home or do they rent?

  You may want to survey as many as 100 of your customers in order to see the most common denominators. For instance you may find that their incomes vary but they all fall between ages 25 and 45 or that they're all married or most are married.

• Get the picture? Let's find out exactly whom you're already selling to and then we'll find you a targeted mailing list of similar prospects to promote to!

Businesses

What type of business do you sell to?

New businesses that just leased a new space? Or is it a particular SIC code (SIC stands for Standard Industry Classification; all businesses are assigned a universal code that identifies exactly what they do).

Maybe you sell software to manufacturers. We can get you a targeted mailing list of manufacturers in a particular area and we can even narrow it down further. What precisely do most of your customer's manufacture? Furniture? Helicopters? Jewelry?

We suggest that you go through your invoices, find your best customers and then survey them to find out all about them.

• How large of a company are they?
• How many employees do they have?
• How long have they been in business?

Call your sales rep. All our sales reps are very knowledgeable in this area and can help you a great deal.

We want you to get the best possible results from your mailing and having the right mailing list is key!

We appreciate your questions and welcome them, so if you have any about your targeted mailing list, ask away. Call us at 1-800-442-0112.